Marketing in a nutshell
The key to effective Marketing, like Coaching, starts with a clear picture of what you represent and what you’re really trying to achieve. The next thing to establish is who your ideal target audience is or who they should be. Once you have those fundamentals established, everything else builds from there.
Lots of people skip these steps and that’s where things start to go wrong and money gets wasted. When you get this bit right, it then dictates where you should be marketing yourself and in what way.
Good marketing is essentially about communicating with the right people, with the right offering, in the right place, at the right price and at the right time. It’s about avoiding a scatter-gun approach that aims to hit everyone, attracts no-one, puts people off and leaves you wondering why.
It doesn’t need to be difficult or expensive but it does need to be well thought through. If you’re clever, no matter what your criteria there will always be ways that you can use Marketing to make a difference to your business.
The Inspiring Futures approach
My approach is different to most Marketing Consultants. I aim to demystify Marketing and over time empower you to become your own Marketeer. I use my experience from working on big brands like Procter & Gamble, GlaxoSmithKline and Nokia to help small businesses like yours to develop Marketing Strategies. Simply put, this means developing a plan of attack that will help you achieve your business objectives.
We work together and I encourage my Clients to get involved in the creative process. Unlike with big businesses, this is your baby we’re working with and so it’s important for you to have a hand in it. It can also be a really fun part of growing your business and can help inspire you to really start living and breathing the strategy that we develop for you.
Aside from developing brand identities and winning strategies, I can also help you with the more hands on, practical side of things such as:
- Developing names, logos, tag-lines and supporting material such as leaflets, brochures etc.
- Choosing suppliers such as printers, web developers, designers…
- Briefing and managing such suppliers to ensure you get the best results for the right price
- Developing messages, copywriting, proofing & editing
- Developing and selling-in press releases
…and much more – just ask!
So, whether you need help in developing a ‘plan of attack’, want short-term help in developing one specific area or just want to learn and feel more confident and competent in Marketing, I can help.
Inspiring Futures Marketing support is about simplifying Marketing for your success.